Why I Love F21 Korea's Online Shop

Exhibit 1: CrissCross Woven Tunic in Coral REGULAR PRICE: 24000.00

BOUGHT FOR: 9000.00 KRW

Exhibit 2: Fab Flare Leg Denim Pants in Black REGULAR PRICE: 18500.00
BOUGHT FOR: 6000 KRW

Exhibit 3: Linen-Blend Jacket in Yellow REGULAR PRICE: 34800.00
BOUGHT FOR: 14000 KRW

TOTAL PRICE AT REGULAR TAG PRICES: 77300 KRW ~ PHP 3556.00

TOTAL MONEY SPENT: 29000 KRW ~ PHP 1334.00


SAVINGS: PHP 2222.00!!



CAVEAT: There are a few things you should know about Forever21 Online Shopping
in Korea:

1. There are limited Sale Items at the Forever21 actual Stores. Why? Because Korea
has a strong online shopping culture. (We order groceries, detergents, and water online!) So it is understandable that Forever21 nurtures a big chunk of clients by offering Online Only Sale Items. :-) Which is the reason why I would rather shop
online at Forever21 than traipse to their Myeongdong Store :-)


2. Sale Items move crazy fast at Forever21. Case in point: I placed some items on
my shopping cart, then an hour later, when I was about to pay, I saw that two of the items on my cart's no longer available, they've sold out. In F21, speed ordering and a bit of patience is a virtue :-)

3. Only those who live in Korea can register with F21 Korea. It also accepts only Korean-issued Credit Cards.



Some people complain that F21 items are "cheaply made", perhaps because a lot of the items are made in China (though I bought a few shirts from F21 with the Made in USA tag, yay!), I say, it depends on what poorly made is to you. I get most of my office blazers here (and yep! I wait for the blazers to go into the SALE Section of the online site before I buy) and they are, at least for me, classy and good enough for officewear.

Make no mistake, Forever21, just like H&M, does not pretend to be a chi-chi brand. It
basks on its affordability and the ease by which it adapts fashion trends into not so
pricey fashion items that people like me can afford :-) This is a high street brand, not a designer label. And that for me (and my wallet) is a good thing ☺

Shopping High at H&M

Forgive me for this narcissistic entry, but I just have to blog about my shopping high at H&M and Uniqlo today.

Do not misunderstand, I am no Becky Bloomwood.

For the record, I do not spend much on clothes. I am a true-blue Ukay girl, I buy most of my officewear at my Ukay Suki in Tagaytay ( There’s a building near the Tagaytay Rotonda that’s full of Ukay finds! I bought my DKNY black dress there for PHP 50.00 and a Zara winter jacket for PHP 120!!). My Maxi dresses, I buy in Uyanguren or from a little stall in Damosa Gateway, both in Davao City. Because I come home to Pinas at least twice a year, I wait for my trip to Pinas to get my fix from my favorite Ukay and bargain outlets. On the infrequent times when I buy brand new clothes, I almost always get them at discounted prices so I eagerly wait for season sales.

Well, what do you know, Seoul is having its annual Summer Sale! So shoot me. For the past three weeks, everytime I go out of the house and visit Myeongdong, I find myself carrying a shopping bag from either H&M , Forever21 or Uniqlo. I tell myself, it’s worth it, because I bought stuff that I wouldn’t even consider purchasing at their normal prices.

Today, I met up with a girl friend in Myeongdong. As always, our meeting place was at H&M Jr. ( I call this branch Jr. because it’s the smallest of the 3 H&M shops in Myeongdong. All within walking distance from each other!)

About 70% of the items at the store were on Sale! The Sale discounts were unbelievable! These are what I bought at H&M today:

An orange camisole top and a striped tube top for 3000 won (PHP 140) each. Regular price for the Camisole and Tubetop is 10000 (PHP 450) each.

A golden brown Maxi Dress. I have been eyeing this Maxi Dress since May! The original price is 79,000 won ( PHP 3555.00) but I got it for the unbelievable price of 15000 won ( PHP 675.00)!!! I could not believe it myself!

But the best buy for me was this:

A red tube top which I can use in the evenings for snazzy affairs and is classy enough that I can pair it with a blazer and use it at the office. The original price: 99000 won ( PHP 4455.00). I snagged this for only 15000 won (PHP 675.00)!!! It looks short and unshapely on the hanger. But I tried it on and lookie-lookie!

Forgive me for my excess fats, haha! But to my mind, it does look acceptable enough and with a bit of exercising and Pilates, I think I’ll own this dress, haha! Fighting!


After H&M, we also dropped by the Japanese casual clothing shop, Uniqlo. It was also on sale , but the discounts were not even close to what we got at H&M ☹ I did buy a pair of jeans because they were cheap and because I only have two good pairs of Jeans here in Seoul.

It’s a pair of boyfriend cut cropped jeans. Regular price is 39000 won (PHP 1755.00) but I bought this for only 10000 won (PHP 450.00). Definitely a good buy in my book. ☺

That’s it for my Shopping High Saturday! The Summer Sale is until the end of July. So help me God! Please give me the strength to curb my bargain hunting instincts and kill my incessant rationalizations (I saved almost 3k pesos! Great Bargain!). Please, please help me keep away from these stores until the sale ends.