Saturday, 21 May 2011

[A HIGH CUT Rave] What Can You Buy With 25 Pesos in Seoul?

500 WON (approximately 25 pesos) is not enough to buy you a popsicle or even a pack of junkfood in Seoul. What it can buy you is this:

HIGH CUT: Secrets of Your Celebrities is an amazing, value-for-money glossy lifestyle-slash-fashion-slash beauty-slash-celebrity news magazine!

I first stumbled upon this mag when a friend who sells KPOP stuffs showed me the mag. He told me that frenzied KPOP fans in Pinas dig the covers and photos in this magazine since most of the covers and fashion shots are with KPOP stars. Apparently, it is so saleable that some KPOP sellers sell this uber-cheap magazine for as high as PHP 300.00. Talk about unethical opportunism!

Frankly, I am not much of a KPOP fan and have no plans of selling this magazine in bulk, so I will not comment on that. But I do like this magazine because it’s cheap and always contains a lot of fashion spreads, new product updates, plus infos on product how-to's. Yes, all are in Korean but the mag is so chocfull of pictures than for PHP25 pesos, and with all those how-to images , I think this is such a great buy.

It comes out about twice a month, and have just began buying every issue. PHP 25.00 for a bit of indulgent girly read is well worth it. They also cover events that only the super famous Koreans attend, like this extravagant launch of the Tory Burch freestanding shop in Seoul:

The first May volume of High Cut has 71 pages! One does wonder why it is so cheap? I guess because it is actually in tabloid glossy white paper. No, expensive hard magazine covers though the paper itself is super white and so unlike the newsprint used in even the US tabloid sheets. For a cheap tabloid sheet, you’d be amazed at the ads in High Cut, all from chi-chi brands. The issue I have contains ads from Cartier, Nina Ricci, Kuho, Hunter, Kiehl’s and Aveda.

I hope our Pinas lifestyle magazine publishers will also conceptualize something like High Cut, because even for me, a PHP 75.00 tag (the cheapest mag I've seen in Pinas) is sometimes enough for me to think twice of buying one no matter how much I like the features. If a magazine such as this can sell for PHP 25.00 in a super-expensive country like Korea, why can’t we have something like this in Pinas?

**Wishful Thinking ON***


  1. I wish our tabloid magazines are as classy as this :)

  2. Chew On This: Yes sis, I hope they can come up with something as classy as this and just as cheap! :-)


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